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4 Tips to Communicate a Sophisticated Truth

Then a Miracle Occurs
In this lighthearted talk, Dominic Walliman gives us four guiding principles for easy science communication, or any kind of communication of a complex and true idea. To offer an example, he unravels the myth that quantum physics is difficult to understand --- it’s all in how it’s explained.

Four principles for good communication of complicated ideas:

  1. Start in the right place. Explain in terms the listener already understands. Ask questions about what they already understand, or “Am I making sense?”
  2. Don’t go too far down the rabbit hole. Too much information will undo your efforts to communicate.
  3. Clarity beats accuracy. It’s better to come up with a simple explanation that may be 100% correct if it can succeed to get the point across.
  4. Explain why you think it is cool. The more you can convey this, the more the listener will listen and remember.

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